Make Films, Not Content

Films are crafted, curated, authored, ambitious, daring, boundary pushing, exploratory, emotional, impactful, meaningful, connecting, remarkable, and human.

Content is none of those things. Content is filler. It’s a commodity, sitting on a dusty shelf in a dimly lit storage room waiting for someone to come and explore and somehow manage to discover its existence.

There’s an oversupply of content, and it’s going to get worse. Content is a race to the bottom, and that race has already been won. Soon you’ll be able to power up an AI movie generator, plug in a few keywords, and get a movie streamed to your eyes and ears in real time. Filmmakers won’t be able to make content for cheaper than that.

So why try?

Is that what you dreamed of as a child? To make content?

I doubt it.

Remember the film that sparked something in you. A moment, a musical crescendo, a look, a sequence of events that seemed larger than life and impossible to pull off.

Remember the emotion that swept over you like a wave and a hug and a blanket all at the same time. You have since chased that feeling, watching more and more films, waiting to be surprised again and again by the magic.

Then something happened. You asked if it could ever be possible that you could make someone feel the way you just felt. You imagined being part of a crew, or crafting a story, or playing a role on some future big screen.

And then you started.

You googled, you watched, you learned, you were mentored, you tried and failed. You chose a craft. You honed it until you were ready...

Ready to share what you made with someone else. A truly human experience, shared with another.

Nothing about your story or mine leads someone to create content, or filler, or something intended only to occupy digital shelf space.

Our experiences lead us to create films.

Crafted, human, imperfect, impactful films.